Customer testimonial videos or case study videos are the perfect way to show off the great work your company does. It is a format that also solidifies your relationship with existing clients by showcasing them in your video, as well as attracts new business by presenting your best work.
The videos develop a sense of trust with prospective clients as they are being recommended to you by other clients who are incredibly pleased with the work you have done, providing reassurance and confidence and ultimately providing you with more business. Just remember, people trust other people more than companies so this type of word of mouth is extremely effective!
What makes a good Customer Testimonial Video?
Customer testimonial videos are an effective format as they allow the customer to present their review and experience of your company so that other clients can actually see and hear them. Research has proven this format of review is much more effective that a written review as people perceive it to be more truthful. Seeing a face also humanises the company or service, making it more relatable.
A video is also an ideal way to tell a story. Everyone has a story to tell and existing clients most likely have one that relates to why they needed your assistance initially and how your work has assisted them. Story telling can be a captivating way to entice prospective clients as it personalises your services.
Another way to personalise your video and increase its appeal is by using your actual business as the shoot location. Showing your staff, facilities and the main features of your business within the testimonial enables prospective clients to see themselves as a part of the process and working alongside you.
Finally, featuring a variety of customers or a specific type of customer that you are aiming to attract in your testimonials can be extremely effective as it enables prospective clients to effectively relate to your service, allowing them to visualise themselves with your product or service.
How can we help you?
Creating a testimonial or case study video that includes these crucial features and with the right balance can be difficult and it can easily go wrong. Seeking the help of a professional is crucial. Big and Small Productions has a wide variety of experience in producing customer testimonial videos and knows how to create the right piece for a wide range of industries and services. Big and Small Productions works with a vast range of businesses and organisations- from small, local companies to international organisations. We understand the different needs for different businesses and this understanding helps shape the customer testimonial videos we create for you. We work with you to ensure your video, while being truthful and accurate, represents your company and its ideals, standards and principles in the most favourable way to ensure you attract more customers and increase sales.