Web videos are a valuable tool in promoting your business, especially small businesses who are trying to get noticed against bigger competitors.
No matter if you are a big or small company, web video has proven to increase your online presence and visibility, driving people to action much more than a site with only text and images. This is because web video adds an element of personality by bringing real faces and voices to your business.
Why invest in a web video?
1. Web Videos can be cost-effective
Another advantage of web video is it is much more cost efficient than other forms of advertising - such as television commercials which can often be quite expensive. Web video can be made in house (by you) or by an external production company, such as Big and Small Productions who specialises in this area. Although web videos don't have to be a massive production or cost, unless you have had experience with creating videos, hiring a professional is the best way to proceed so you end up with effective and professional advertising to help promote your business.
2. They can build trust in your brand
A great tip for web videos is to keep them personal. Remember you are promoting your business, so using footage and images of your business rather than stock images shows greater insight to prospective clients, making them feel like they know and can trust you. Doing this also displays your unique features and your point of difference. These small details can often be the most convincing to a prospective client. To help keep it personal, it is also a good idea to have anyone appearing on camera come across as natural to appeal to your prospective client, so avoiding scripts or direct marketing is a smart idea.
3. Great for search engine optimisation (SEO)
Web videos offer many advantages when promoting your company. Not only is there the direct form of advertising of having a prospective client watch your video, web videos can also advertise in more subtle ways. Web videos can be used to optimise your results in Google and other search engines, therefore increasing traffic to your site. Web videos can also be used to advertise on a variety of platforms such as social media; including Facebook, YouTube and Twitter. You can even place web videos on some local web-based business listing sites. This means one piece of advertising has the power to reach millions of future clients.
4. They drive enquiries
And finally, always ensure your web video includes a call to action - after all, you want to consolidate prospective clients into actual clients! Including your webiste, phone number and any other means of contacting you allows the viewers to start the process of using your services.
How can we help you?
At Big and Small Productions we have made many web videos for a variety of clients with different budgets and needs. It is an area we specialise in so we can help you create a video that suits your business with great expertise. Doing it right the first time means more results, more quickly!