Corporate video production is one of the most powerful tools businesses can use to communicate, connect, and grow. Whether it’s promoting your brand, training your team, or sharing a powerful story, a well-crafted video can do what words and still images often can’t: engage people in a way that sticks.
What is corporate video production?
Corporate video production refers to the creation of video content commissioned by a business or organisation. It can be used for both internal and external purposes, including:
- Staff training and onboarding
- Product or service promotion
- Case studies and client testimonials
- Social media content
- Company updates or culture stories
Unlike traditional advertising, corporate videos are often designed for specific, practical goals—whether that’s explaining a new policy to employees or launching a new product to the public.
Why does your business need corporate video?
Video is one of the most effective forms of communication. People process visuals faster than text, and well-produced video content can increase engagement, trust, and retention. For businesses, this means:
- Better communication: Clearly explain complex ideas with visuals, voiceover, and motion.
- Stronger brand presence: Use video to express your values, personality, and professionalism.
- Improved SEO: Video helps increase time spent on your website and improves visibility in search engines.
- Higher conversions: Landing pages with video content often convert better than those without.
Corporate video also supports consistency in training, makes internal messaging more engaging, and gives potential clients or partners a more memorable way to understand your value proposition. As attention spans shrink, high-quality video can cut through the noise and deliver a message that sticks.
Types of corporate video production
There’s no one-size-fits-all. Corporate video can take many forms depending on your audience and goals:
- Promotional videos: Showcase your products or services in action.
- Testimonials & case studies: Share real customer experiences to build trust.
- Training videos: Consistently deliver onboarding or instructional content across your team.
- Company story or culture videos: Give people an inside look at who you are and what you stand for.
- Event videos: Capture and repurpose highlights from conferences, launches, or internal presentations.
- Social media content: Short, engaging videos optimised for platforms like LinkedIn, Facebook, or Instagram.
Each type plays a unique role in helping your business communicate more effectively, internally or externally. The format and tone can be customised to suit everything from a CEO announcement to a customer-facing product demo.
What about animated corporate videos?
Animated video production offers a flexible and visually engaging way to communicate your message. Ideal for explaining services, simplifying complex processes, or adding personality to your brand, animation lets you break free from real-world limitations—no actors, sets, or weather issues.
Animated explainer videos are particularly useful in industries like health, finance, education, and tech, where abstract ideas need clarity. At Big & Small Productions, we create animated content that’s clear, friendly, and always on brand.
Another benefit of animation is longevity—it won’t date as quickly as live-action footage. When staff, uniforms, or branding change, animations are easier to update, saving time and cost in the long run.
How do I choose the right video production company?
Choosing the right partner is about more than just cost—it’s about finding a team who understands your goals and can deliver. Look for:
- A strong portfolio of recent work
- Clear communication and defined process
- Experience working across industries and styles
- Creative direction and storytelling ability
Ask to see relevant examples, read testimonials, and talk through your needs with the team. A good video production company will help shape the message, provide scripting support, and manage everything from planning to final delivery. They’ll also understand how to optimise your video for different platforms and audiences.
Ready to create your next corporate video?
At Big & Small Productions, we specialise in corporate video production for businesses across Melbourne and Australia. Whether you need a polished brand video, an engaging training resource, or a series of punchy social clips, we’d love to help.
Contact us today and let’s talk about your next project.